Smith R. Conflicts of interest: how money clouds objectivity. Sodium Skeptics Try to Shake Up the Salt Debate, Physicians May Be Missing Their Most Important Tool, Animal Protein, Pregnancy, & Childhood Obesity, How Smoking in 1959 Is Like Eating in 2019. You may not use our material for commercial purposes. N Engl J Med. Below is an approximation of this video’s audio content. the ground beneath our feet is spinning at a thousand miles the entire plan through space, But, surely, press releases from the scientists themselves, and their institutions, would present the facts fairly, and without spin, right? [4] Throughout the 1990s, the use of spin by politicians and parties accelerated, especially in the United Kingdom; the emergence of 24-hour news increased pressures placed upon journalists to provide nonstop content, which was further intensified by the competitive nature of British broadcasters and newspapers, and content quality declined due to 24-hour news' and political parties' techniques for handling the increased demand. Like, drug companies may buy a million copies of a favorable article. [9] Campbell trusted various journalists such as Tony Bevins and Denis Murry, with whom he had a close relationship, to write stories about Blair in a positive light; Campbell identifies how he was able to spin Rupert Murdoch, during a meeting in July 1995, into positively reporting an up incoming Blair speech, gathering the support from the Sun and the Times, popular British newspapers. 2009 May 5;150(9):613-8. Spin may include "burying" potentially negative new information by releasing it at the end of the workday on the last day before a long weekend; selectively cherry-picking quotes from previous speeches made by their employer or an opposing politician to give the impression that they advocate a certain position; or purposely leaking misinformation about an opposing politician or candidate that casts them in a negative light. [15] The famous newspaper headline ‘The Sun Backs Blair’ was a key turning point in the campaign which provided New Labour with a lot of confidence and hope of increased electoral support. 1991 Oct 17;325(16):1180-3. 1) we think that the spin doctors at the local TV station helped the mayor win the election. [6], Campbell, previously a journalist before becoming Tony Blair's Press Secretary, was the driving force behind a government that was able to produce the message it wanted in the media. 2000 Jun 1;342(22):1668-71. Cooper BE, Lee WE, Goldacre BM, Sanders TA. Three former spin doctors tell us about their return to the media world. Scientists like to think they’re not influenced by popular media, but this study decided to put that to the test. For more on this critical topic, see: Interested in some specific examples of the spin and conflicts of interest we’ve been discussing? 2013 May 18;2(2):50-2. 2014 Apr 28;348:g2868. That’s just one potential explanation. So, a natural experiment was set up. Bomlitz LJ, Brezis M. Misrepresentation of health risks by mass media. Researchers presenting new findings should always be careful to stress how preliminary the findings may be. Although it’s common to blame the media for exaggerations, most times they don’t just make it up. I found instructing them … Enter Carla, an ambitious young singer, who can give them both what they want—at a … Lancet. Meanwhile, her PR spin-doctor husband, Laurie is distracted by very different desires. BMJ. Spin in the abstracts can turn into spin in the press releases, and results in spin in the news. Ann Med Surg (Lond). 2014 Dec 9;349:g7015. Researchers decided to put it to the test. If you think just a little spin is bad, there is a much deeper rot in the medical literature. You may republish this material online or in print under our Creative Commons licence. It’s election season again and behind the scenes, the political “spin doctors” are working around the clock. "Burying bad news": announcing unpopular things when the media is expected to be focusing on other news. McCartney M. Research press releases need better policing. If you appreciate the work we do, please consider supporting us. Spin doctors have shaped the environmentalism debate for decades ... mass media campaigns to promote companies’ internal environmental … Sometimes "other news" is deliberately supplied. In some cases, governments have released potentially controversial reports on summer long weekends. Ann Intern Med. Bernays helped tobacco and alcohol companies make consumption of their products more socially acceptable, and he was proud of his work as a propagandist. 2006 Jun;99(6):292-7. The Spin Doctors’ debut album – an irrepressible bit of home-grown, funk-inflected rock called Pocket Full of Kryptonite – was released in the summer of 1991. Because of the frequent association between spin and press conferences (especially government press conferences), the room in which these conferences take place is sometimes described as a "spin room". Importance of the lay press in the transmission of medical knowledge to the scientific community. Effective media management is reputed to be a difficult and a challenging task … Conley’s lack of transparency prompted many in both the media and medical professions to question his integrity and motivations. FACLM October 31st, 2016 Volume 32 4.77 (95.45%) 22 votes Even when journalists do their due diligence, they still run the risk of deceiving their readers thanks to medical journals’ own spin. Our leading, #1 killer is heart disease.
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